From business challenge to insight to message: with proof from real clients.
I am Hen Dagan, a communications graduate with practical experience leading a full marketing process for businesses, and a background in questionnaire design and analysis. Looking for a first role in strategy and planning.
Research
Business diagnosis, competitor mapping, audience questions and objections, questionnaire design and analysis.
Strategy
Defining the real marketing challenge, audience segmentation, journey and barrier mapping, message hierarchy.
Messaging & Creative
Scripts with a strategic role, angles and message territories, simplifying complex topics.
Execution
Client and project management, directing shoot days, editing and quality control, full process from brief to delivery.
AMG wanted to move from static recruitment flyers to video. I identified that the real tension for candidates was belonging, not benefits, and turned it into a message direction, scripts and five recruitment films. A previous campaign I created for the company delivered, as reported by the client, three times more leads than earlier ads.